{"id":9696,"date":"2020-07-09T20:52:23","date_gmt":"2020-07-09T20:52:23","guid":{"rendered":"https:\/\/ifpma.flywheelsites.com\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/"},"modified":"2023-01-20T14:01:38","modified_gmt":"2023-01-20T13:01:38","slug":"launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video","status":"publish","type":"resources","link":"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/","title":{"rendered":"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge"},"content":{"rendered":"<p class=\"intro\">The world is losing its most powerful tool in healthcare: antibiotics. The reason is rapidly rising antibiotic-resistant infections \u2013 also called antimicrobial resistance, or AMR.<\/p>\n<p>The world needs new antibiotics to stem the toll superbugs are having on patients, but there are few in the pipeline. This is the result of a long-standing paradox: despite the huge societal costs of AMR, there is currently no viable market for new antibiotics. In the long run, the uncontrolled rise of AMR could have public health and economic consequences greater than COVID-19. But unlike COVID-19, AMR is a predictable and preventable crisis \u2013 we must take action now.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world is losing its most powerful tool in healthcare: antibiotics. The reason is rapidly rising antibiotic-resistant infections \u2013 also called antimicrobial resistance, or AMR.<\/p>\n","protected":false},"featured_media":0,"template":"","resource_type":[11],"topic":[20],"class_list":["post-9696","resources","type-resources","status-publish","hentry","resource_type-video","topic-antimicrobial-resistance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Launch Event 9 July | New initiative takes on the antibiotic innovation challenge | IFPMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge | IFPMA\" \/>\n<meta property=\"og:description\" content=\"The world is losing its most powerful tool in healthcare: antibiotics. The reason is rapidly rising antibiotic-resistant infections \u2013 also called antimicrobial resistance, or AMR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/\" \/>\n<meta property=\"og:site_name\" content=\"IFPMA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IFPMA\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-20T13:01:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ifpma.org\/wp-content\/uploads\/2023\/04\/ifpma-logo-social-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"801\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@IFPMA\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/\",\"url\":\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/\",\"name\":\"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge | IFPMA\",\"isPartOf\":{\"@id\":\"https:\/\/www.ifpma.org\/#website\"},\"datePublished\":\"2020-07-09T20:52:23+00:00\",\"dateModified\":\"2023-01-20T13:01:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ifpma.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.ifpma.org\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ifpma.org\/#website\",\"url\":\"https:\/\/www.ifpma.org\/\",\"name\":\"IFPMA\",\"description\":\"Innovating to improve health worldwide\",\"publisher\":{\"@id\":\"https:\/\/www.ifpma.org\/#organization\"},\"alternateName\":\"International Federation of Pharmaceutical Manufacturers and Associations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ifpma.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ifpma.org\/#organization\",\"name\":\"IFPMA\",\"alternateName\":\"International Federation of Pharmaceutical Manufacturers and Associations\",\"url\":\"https:\/\/www.ifpma.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ifpma.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ifpma.org\/wp-content\/uploads\/2023\/04\/ifpma-logo-landscape-narrow.png\",\"contentUrl\":\"https:\/\/www.ifpma.org\/wp-content\/uploads\/2023\/04\/ifpma-logo-landscape-narrow.png\",\"width\":1379,\"height\":733,\"caption\":\"IFPMA\"},\"image\":{\"@id\":\"https:\/\/www.ifpma.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/IFPMA\/\",\"https:\/\/x.com\/IFPMA\",\"https:\/\/www.linkedin.com\/company\/ifpma\/\",\"https:\/\/www.youtube.com\/user\/ifpma\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge | IFPMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ifpma.org\/resources\/launch-event-9-july-new-initiative-takes-on-the-antibiotic-innovation-challenge-video\/","og_locale":"en_US","og_type":"article","og_title":"Launch Event 9 July | New initiative takes on the antibiotic innovation challenge | IFPMA","og_description":"The world is losing its most powerful tool in healthcare: antibiotics. 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